As we were building this new website we realised that some interesting stuff had not made into the “final cut”. So here it is, as a kind of a blog, an additional page that in time may even become longer…
A brief history of Flaight Smart Media Inc.
In the past 4 years we worked with a young and enthusiastic team on hundreds of tech choices and dozens of Excel sheets. These devilish details that together make up a final design.
With our startup we joined an accelerator, obtained pre-seed funding and became a member of ACADA, the Atlantic Canada Aerospace and Defence Association.
Then Covid-19 impacted everything: our team, our business model and most of all our financial strength.
While at the time of our writing this essay there is no real end of the pandemic in sight yet, we feel that time has come to get back on our feet and prepare ourselves to regain the ability to develop the drone prototype and the basic software package that together will constitute a minimal viable product.
Neither costs nor consumers are spared. (A well-known saying from the Dutch media world).
TV: the T that stands for technology and the V for viewing
In the world of television there has always been an intimate relationship between creators and consumers, with technology and viewing as the main cross pollinating ingredients.
In the past 60 years TV-production went from one revolution to the next. From capture on film to recording on video, from black and white to colour, from a 4:3 screen ratio to 16:9, from mono audio to stereo, from standard to high definition to 4k and 8k and from satellite TV to internet streaming. Editing physical film was a time consuming battle, bounded by a single splicer and the cutting room floor. Today it’s an ultra fast non-linear process that provides creators with an infinite number of instant choices.
At the same time, while technology changed dramatically, the viewers - and in a way that’s just as dramatic - are still the same passive consumers. Of course they have embraced things like digital flat-screens, binge-watching and YouTube clips on their smartphones. But hey, even after all these years 99% of all users are couch potatoes. Static recipients of a one-way entertainment stream that they have no control over. In the past decade “the second screen” was in fashion for some time and interactivity became a buzzword. But it wasn’t not really successful. Today the only mobile app that people use (their thumbs for) while watching television is Twitter.
Now, what if…
What if you are capable to teleport the infinite number of choices - where to look, what to see, how to watch - that you have from your seat in an arena to, for example, your living room…?
The images above - © NBA Live Mobile Basketball, Dream League Soccer & Hockey All Stars - are screenshots from three different, highly popular mobile sports gaming apps.
With one obvious similarity: the “ability to fly” over a game, the bird's eye view.
Exactly the look and feel of FlyFan.
Targeting audiences that are familiar with this "top-of-the-event" view will quickly bring the high acceptance/success rate that accentuate the concept's huge potential.
Hey, wait a moment before we sign off. FlyFan is a concept, right? Something that does not yet exist. So FlyFan could be fake…
You're right. FlyFan is fake. At least for now. You know, startups are allowed to “fake it till they make it”.
To make it, in our case, we would love to meet a man or woman with the financial power, the name and the network in the sports, music or media world.
A go-getter with insight, involvement and experience. An entrepreneur who has done things differently before.
Our objective is to both innovate and disrupt the global sports and concert broadcast industries. Businesses where in our opinion many professionals would clearly benefit from a fresh new mindset.
So, who, what, where is the investor with the guts to partner with us and create FlyFan to become an ambitious player in the world-wide “streaming wars”?
By the way, in his Linkedin newsletter about “What’s the hype in TV, Broadcast & Media and what’s isn’t in 2022” German Global Media Consultant Christian Knäbel writes: “Streaming Wars - a buzzword that I resent. I wrote about this in the past: do not call it a war! Streaming creates so many opportunities for content. It is a whole new universe. Many content creators have now the chance to bring their content in front of audiences. A chance that they did not have in the past. It is a positive development and not something destructive like a war."